TikTok has experimented with advertising over the last year but has not yet set up any formal profit-sharing system yet. However, they are getting closer to the point where more people will be able to advertise on the platform. They started showing short ads in January 2019
They created an advertising pitch deck in late 2018, giving an indication of the types of ads that could eventually be made available to brands on Musical.ly. Somebody leaked the document to Digiday. Possible ad types include:
Innovative ad products
Hashtag Challenge, 3D/AR Lenses, Stickers, etc. - all for making your campaign a hit.
Brand takeover
In-feed native video
Hashtag challenge
Snapchat-style 2D lens filters for photos.
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How brands can advertise on TikTok
TikTok – the hottest social media platform on the planet right now – held its first marketing conference in Singapore in July. The makers of the app, which allows users to overlay audio tracks onto their own 15-60 second video clips, outlined the ways in which TikTok is working with brands to integrate ads onto the platform. Here’s a rundown of the most popular options for brands on TikTok
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