The news you’ve been waiting to hear! Adzglobe is launching a completely new Ad format – Push Notifications Advertising .Previously used by leading global brands only as a content delivery channel, Push Notifications are now a premium advertising tool. Developed by Adzglobe specifically to accommodate the needs of advertisers, push notifications allow your business to reach clients and potential customers directly, avoiding intermediaries like banners or social media
Although they look almost identical, the mechanism behind the process is completely different. App push notifications are sent straight from an app, and that makes it a prerequisite for an advertiser to have an app. But what if you don’t have an app? That’s when web push notifications come into play. You can send web push notifications even if you don’t have an app, using newly-launched Adzglobe Push Notifications service. And if you do have your own app, you can drive additional Installations to that app by using Push Notification Ads!
How can you benefit from Push Notifications? Let’s start with the fact that Push notifications are an entirely new Ad format, yet it spreads at a lightning pace with our database currently totaling at 60 million unique users. Is the user database the only factor, defining the success of the Ad format? No, and that’s precisely why there are so many additional benefits, the advertiser can take advantage of:
1. The only real, bot-free traffic User knowingly agrees to receive push notifications and has to subscribe to a website’s notifications, clearly, that guarantees real “human” users and rules out the very possibility of bot traffic presence.
To maintain the non-intrusive nature of push notifications, customers receive only a limited number of notifications a day with an option to unsubscribe at any given moment. These factors ensure high-quality traffic and authentic audiences for your campaigns.
2. Boosts your customer acquisition efforts Using web push notifications has untapped potential for customer acquisition. With this new Ad format, you get global market access and can target not only your existing clients but reach new users worldwide. Unlike most of the available in the market push notifications services, Adzglobe has a full range of push notifications options, allowing you to target users on every platform and device; including web and mobile push notifications.
Update: New Bidding Model! Cost per Click is Now Available for Native Push Notifications # Adzglobe Team#
